Why CommsCheck exists
Story ideas come in through email. Media assets live across shared drives. Executives record messages in conference rooms. And somewhere in the middle of all of it, a team has to decide — with real budget on the line — what's worth producing, scaling, and sending.
Most of the time that decision is made on gut feel, email consensus, and whatever a senior leader said in the last meeting. Not because the team isn't smart — but because there's no system for making it any other way.
We built CommsCheck to change that. A scored, reasoned, defensible answer before the money moves — every time.
Who this is for
The communications director
You're accountable for what gets produced, scaled, and sent. When it lands flat, it's your name on it. You need a system that gives you something defensible to stand behind — not just a ranking, but a reason.
The content strategist
You're the one sorting the inbox, filtering the submissions, and trying to make sense of 47 story ideas before Tuesday's production meeting. You need a shortlist you can walk in with, not a spreadsheet you built yourself.
The executive communications lead
You're the one who has to tell the CEO their message isn't ready. You need a scored assessment with specific coaching notes — not a general impression — to have that conversation.
What changes
Before CommsCheck
47 submissions sorted by gut feel and recency
Story recommendations sent with no supporting evidence
Manager rewrites the shortlist based on a hunch
Wrong story greenlit — $80,000 committed
No one knows why it didn't land. The cycle repeats.
After CommsCheck
Every submission scored across six categories and ranked
Shortlist delivered with a decision and reason per story
Human-reviewed by a credentialed communications professional
You walk into the meeting with evidence, not instinct
Leadership challenges the score. You have the reasoning to defend it.
Why not just use AI
We're not anti-AI. CommsCheck is AI-assisted. But there's a meaningful difference between a tool that generates output and a system that produces a decision your team can act on and defend.
What AI alone gives you
Summaries of what you submitted
General feedback on tone and structure
Pattern recognition across large text
A starting point — not a decision
AI is a powerful assistant. But it doesn't know your goal, your audience, your campaign context, or what your leadership will ask when you walk into the room.
What CommsCheck adds
Structured evaluation against your specific goal and audience
Six-category scoring rubric built for communications decisions
Ranked shortlist with Advance / Develop / Hold / Pass decisions
Human review and sign-off before results reach you
A defensible output you can walk into any meeting with
CommsCheck is AI-assisted. But the system — the intake, the rubric, the ranking, the human review — is what turns AI output into a communications decision.
Our standard
No evaluation leaves our system without a human reviewing it first.
Every AI-generated score is reviewed by a communications professional with real-world experience in journalism, brand storytelling, or content strategy before it reaches you. We use AI to evaluate at scale. We use human judgment to make sure the evaluation is right. That combination is what makes the output defensible — not just generated.
Three paths
Each path has its own workflow, rubric, and output — because deciding which story to produce is a different decision than deciding if your executive is ready for camera.
Story Submissions
Forty-seven submissions in your inbox. No system for deciding which ones matter. A production budget waiting. A manager who will second-guess whatever you recommend.
A ranked shortlist with a decision and reason for every submission — scored, human-reviewed, and delivered before production starts.
Starting at $2,000 · one-time
Media Analysis
You're about to put budget behind content that felt right in the room. Nobody has actually scored it against what it needs to accomplish.
A scored decision per asset — goal fit, audience fit, message clarity, execution quality — before you commit to paid distribution.
Starting at $2,000 · one-time
Executive Communications
The CEO recorded a message last week. It felt strong in the room. Now you're deciding whether to send it to 40,000 employees — and nobody has assessed whether it's actually ready.
A readiness score with coaching notes — message clarity, confidence, credibility, and pressure handling — before the camera turns on for real.
Starting at $3,500 · one-time
Ready to make better decisions?
No payment required to create an account. Signal Intelligence is available from day one — personalized to your industry the moment you sign up.